Bachelor Digital Games Business (B.A.)

This Bachelor’s program focuses on the strong growth market of games business and enables you to combine creative and innovation-promoting skills in game development with business and technological knowledge. Through modern specializations you will learn intensively the areas of
interactive storytelling
e-sports, data science management,
VR/AR
or business psychology in the games industry and their practical application.

You will deal with a wide range of topics such as game design, knowledge and innovation management, the challenge of usability anduser experience, which are important components for success in the games industry. Students will also gain a deeper understanding of economic relationships in relation to the media and games industry and examine them in the context of digital transformation processes.

With a successful university degree in Digital Games Business (B.A.), you will acquire the skills for a successful career in the games industry. You can take on important roles here, e.g. as a project manager or in marketing or communications management . You are also excellently qualified for product and content development as well as building a strongbrand (games brand) for games manufacturers.