0721 619 301 90
Bachelor’s program in Business Psychology
The part-time Business Psychology (B.Sc.) degree program is perfect for you if you are interested in the fields of business and psychology as well as their interaction. This course will make you a sought-after expert in the fields of human resources management, marketing and advertising or management consultancy.
The well thought-out study concept enables you to obtain a state-recognized Bachelor’s degree (Bachelor of Science, B.Sc.), which you can achieve in 42 months in compact attendance modules with full time flexibility.
The Bachelor’s degree with specializations in Health Psychology, Psychological Aspects of Change Management or Media Psychology ideally prepares you for a successful professional career or a further Master’s degree.
Campus Karlsruhe
Personal study comsultation
Study objective and psychological competence
This Bachelor’s program, which focuses on business administration and psychology, enables you to combine knowledge in business administration with business psychology skills. Through this specialization, you will become intensively acquainted with the areas of work and organizational psychology as well as market and consumer psychology and their practical application.
In terms of work and organizational psychology, you will deal with work design, occupational safety, employee satisfaction and motivation. You will also be responsible for implementing personnel selection and training measures. The focus lies on the experience and behavior of people in organizations. This includes interaction and communication within the company as well as the management of employees and the effects of processes that arise, for example, during company takeovers.
In advertising psychology, you will be able to understand exactly how advertising works and how it affects the experience and behavior of consumers. You will learn about the psychological factors that influence consumer decisions and how companies can use these to their advantage.
The day-to-day work of business psychologists is therefore very diverse.
Info sessions
Take part in the info session in Karlsruhe or online
Find out more about the perfect degree program and get advice in an info session.
Key facts about the Bachelor’s program in Business Psychology
🎓 Degree: Bachelor of Science (B.Sc.) in Business Psychology
⏳ Duration: 42 months (180 ECTS)
🎯 S pecialization: health psychology, psychological aspects of change management, media psychology
⚖️ Study format: Part-time hybrid (with attendance events on selected weekends, every 6 – 8 weeks and online on the e-campus) or completely online on the e-campus
📅 S tart: summer semester (April) and winter semester (October)
📍 S tudy location: GoVersity Campus Karlsruhe, near Gottesauer Schloss and/or E-Campus
🚩 Sprache: Deutsch
👨🎓 Gruppengröße: klein, bis 20 Teilnehmer
🏆 Akkreditierung: Der Studiengang unserer Partnerhochschule ist staatlich anerkannt und akkreditiert durch die Foundation for International Business Administration Accreditation (FIBAA)
☑️ Studiengebühren: ab 257,- EUR / Monat
💡 Finanzierung: Wir unterstützen Dich gerne bei flexiblen Finanzierungsmöglichkeiten, Förderoptionen und Stipendien.
Wusstest Du, dass dieses Studium KfW-gefördert ist? Unser GoVersity Finanzexperte Alexander Marquetant berät Dich und füllt mit Dir persönlich die Anträge aus. Buche Dir hier Deinen individuellen Termin mit Alexander!
Study plan – Bachelor of Business Psychology (7 semesters)
1st semester
Business Psychology Basics
General and Biopsychology
Diversity Management
2nd semester
Psychological Competence
Statistics
Work, Personnel and Organizational Psychology
2nd semester
3rd semester
Differential Psychology and Diagnostics
Economic Fundamentals
Commercial Law
4th semester
Internal Accounting
Market and Advertising Psychology
Personnel and Organization
Practical Phase
4th semester
5th semester
Financing and Investment
Corporate Management
+ one compulsory elective module:
- Health Psychology
- Psychological Aspects of Change Management
- Media Psychology
Practical Phase
6th semester
Financing and Investment
Corporate Management
+ second part of the selected specialization
6th semester
7th semester
Bachelor Thesis
Bachelor’s Thesis and Colloquium
Degree from an excellent university
After completing your Bachelor’s program at GoVersity and its educational partner, you will be awarded the academic degree Bachelor of Science (B.Sc.) in Business Psychology .
This degree is internationally recognized, accredited and issued by our renowned partner university in southern Germany. Founded in 1996, the university was named a“Top Provider of Continuing Education 2022” by Focus Business.
A high-quality study program with excellent lecturers, the innovative digital teaching and learning concept and the high practical orientation have already convinced over 1000 graduates.
Admission requirements
👉
Option 1: Advanced technical college entrance qualification or Abitur
👉
Option 2: Without Abitur
Subject-specific further training, e.g. state-certified business economist, certified business economist IHK or master craftsman
OR
Professional qualification, personal interview and, if applicable, participation in an aptitude test.
Professional prospects and career opportunities
Find out more about salary and career opportunities as a business psychologist.
