Bachelor Business Psychology
42 months · from €257 / month
The part-time Business Psychology (B.Sc.) programme is perfect for you if you are interested in business and psychology and the interplay between them. Through this programme you develop into a sought-after expert in human resources management, marketing and advertising, or management consulting.
Key Facts: Business Psychology
Degree
Bachelor of Science (B.Sc.)
Duration
42 months (7 semesters)
Scope
180 ECTS
Study format
Part-time hybrid (on-campus sessions on selected weekends, every 6 to 8 weeks, plus online on the e-campus) or fully online
Start
Summer semester (April) or winter semester (October)
Tuition fees
from €257 / month
Language
German
Group size
Small, up to 20 participants
Location
GoVersity Campus Karlsruhe and/or e-campus
Accreditation: State-recognized, accredited by FIBAA · Financing: KfW-supported
Specializations & Focus Areas
Choose your specialization and become an expert in your field
Health Psychology
Psychological Aspects of Change Management
Media Psychology
Study Goal & Competencies
This bachelor programme focused on business and psychology equips you to combine business knowledge with business psychology competencies. You study work and organisational psychology, market and consumer psychology, and advertising psychology, with a strong focus on practical application.
Career Prospects
With a bachelor's degree you are well equipped for a successful career. The combination of business administration and business psychology is highly sought after in the job market. Human resources and marketing are just two of the excellent fields available to you, alongside corporate communications, market research and advertising.
Your career opportunities
Ideal entry into the professional world
The combination of business administration and business psychology is highly sought after and makes it easier to enter or change careers.
Wide range of exciting fields
Not just HR and marketing: corporate communications, market research and advertising are all excellent areas for business psychology graduates.
Practical experience during your studies
The practice-oriented programme means you hit the ground running after graduation, convincing colleagues and managers with a proven skillset.
Degree from an award-winning university
Upon completion of the bachelor programme at GoVersity and its educational partner, the academic degree Bachelor of Science (B.Sc.) in Business Psychology is awarded. This internationally recognised degree is issued by our renowned partner university in northern Germany. Founded in 1994, the university has received multiple awards and ranks among the top ten private universities in Germany, with over 8,000 students convinced by its high-quality teaching, innovative digital learning concept and strong practical focus.
Degrees state-recognised and equivalent to those of public universities
Your path to graduation
Business Psychology – 7 semesters at a glance
Semester 1
Foundation- Foundations of Business Psychology
- General and Biopsychology
- Diversity Management
Semester 2
Foundation- Psychological Action Competence
- Statistics
- Work, Personnel and Organisational Psychology
Semester 3
Foundation- Differential Psychology and Diagnostics
- Fundamentals of Business Studies
- Business Law
Semester 4
Specialisation- Management Accounting
- Market and Advertising Psychology
- Human Resources and Organisation
- Practical Phase
Semester 5
Specialisation- Finance and Investment
- Corporate Management
- Specialisation (Part I): Health Psychology / Change Management / Media Psychology
- Practical Phase
Semester 6
Specialisation- Specialisation (Part II)
- Corporate Management
Semester 7
Thesis- Bachelor Thesis and Colloquium
Admission Requirements
With Abitur / Fachhochschulreife
General university entrance qualification (Abitur) or university of applied sciences entrance qualification
Without Abitur
Field-specific advanced training (e.g., Betriebswirt IHK, Meister) or professional qualification with aptitude test
Your studies start here
Start your career with a bachelor's degree at GoVersity – part-time, flexible, and accredited. Learn more at an info session.